Xinhuanet

Screw tops on French wine? No way!

Looking to battle back against New World winemakers that have lured wine lovers and gained market share with hip marketing campaigns, quality assurances and label information about what's inside the bottle, tradition-bound French winemakers are considering screw tops. Screw tops, boxed wines, colorful easy-to-understand labels and sophisticated marketing — innovations pioneered by countries like Australia and South Africa — are making inroads in tradition-bound France. (28/04) Read