Häagen-Dazs Postal Stamps

TBWAGermany in Hamburg launched the Häagen-Dazs "Let your tongue travel" campaign. In partnership with the Austrian Postal Service, they produced a limited edition series of authentic postal stamps that featured original Häagen-Dazs artwork. They infused flavors like Cookies & Cream, Macadamia Nut Brittle and Strawberry Cheesecake into the adhesive on the back. As you licked the stamp, you actually tasted the flavor! For every 10 scoops of ice cream purchased, a book of stamps was distributed as part of a loyalty program. TBWA (03/07)